Google AnalyticsGoogle Analytics active users in the MacBook notch
What Google Analytics active users means, exactly
GA4 activeUsers. The headline is the de-duplicated count over the whole window, as GA reports it; the chart is per day, so its bars do not add up to the headline: one person on three days is one user and three bars.
A whole number.
How the widget behaves
- Buckets
- daily, weekly and monthly
- Shape
- A figure with a sparkline
- Against last period
- Yes
- Fetched from
- analyticsdata.googleapis.com, analyticsadmin.googleapis.com, oauth2.googleapis.com
Active users from other sources
Notch Metrics reports active users from 3 other sources. Each defines it its own way, so the widgets stay separate rather than being added together.
RevenueCatRevenueCat active customers · 28 daysApp User IDs that contacted RevenueCat in the last 28 days. The window is fixed by RevenueCat and ignores the widget's range. May lag by one to two hours.
PostHogPostHog active usersPeople with at least one event in the window, de-duplicated. The headline counts each person once across the whole window, so the bars do not add up to it: one person on three days is one user and three bars. Days are your PostHog project's timezone, so the figures match its own dashboards.- AmplitudeAmplitude active usersUsers who did anything in the window, which Amplitude calls "Any Active Event". The headline is Amplitude's own de-duplicated figure for the whole window, so the bars do not add up to it: one person active on three days is one user and three bars. Days are your Amplitude project's timezone, so the figures match its own charts.
Questions
- How is Google Analytics active users calculated?
- GA4 activeUsers. The headline is the de-duplicated count over the whole window, as GA reports it; the chart is per day, so its bars do not add up to the headline: one person on three days is one user and three bars. Notch Metrics reports that number, unchanged, in the MacBook notch.
- Can I see Google Analytics active users over time?
- Yes. Google Analytics active users is bucketed daily, weekly and monthly, so the widget carries a sparkline alongside the headline figure, and a comparison against the previous window.
- What unit is Google Analytics active users in?
- A whole number.
- Which other sources report active users?
- Besides Google Analytics, Notch Metrics reports active users from RevenueCat, PostHog and Amplitude. Each provider defines the number its own way, so the widgets stay separate rather than being added together.
- What does it cost to put Google Analytics active users in the notch?
- $9 a month, or $49 a year, with every connector included and no per-integration charge. The seven-day trial needs no card, so you can see your own active users before deciding.