Google Analytics

Google Analytics new users in the MacBook notch

What Google Analytics new users means, exactly

GA4 newUsers: people whose first session fell in the window.

A whole number.

How the widget behaves

Buckets
daily, weekly and monthly
Shape
A figure with a sparkline
Against last period
Yes
Fetched from
analyticsdata.googleapis.com, analyticsadmin.googleapis.com, oauth2.googleapis.com

New users from other sources

Notch Metrics reports new users from 3 other sources. Each defines it its own way, so the widgets stay separate rather than being added together.

Questions

How is Google Analytics new users calculated?
GA4 newUsers: people whose first session fell in the window. Notch Metrics reports that number, unchanged, in the MacBook notch.
Can I see Google Analytics new users over time?
Yes. Google Analytics new users is bucketed daily, weekly and monthly, so the widget carries a sparkline alongside the headline figure, and a comparison against the previous window.
What unit is Google Analytics new users in?
A whole number.
Which other sources report new users?
Besides Google Analytics, Notch Metrics reports new users from RevenueCat, PostHog and Amplitude. Each provider defines the number its own way, so the widgets stay separate rather than being added together.
What does it cost to put Google Analytics new users in the notch?
$9 a month, or $49 a year, with every connector included and no per-integration charge. The seven-day trial needs no card, so you can see your own new users before deciding.