Google Analytics new users in the MacBook notch
What Google Analytics new users means, exactly
GA4 newUsers: people whose first session fell in the window.
A whole number.
How the widget behaves
- Buckets
- daily, weekly and monthly
- Shape
- A figure with a sparkline
- Against last period
- Yes
- Fetched from
- analyticsdata.googleapis.com, analyticsadmin.googleapis.com, oauth2.googleapis.com
New users from other sources
Notch Metrics reports new users from 3 other sources. Each defines it its own way, so the widgets stay separate rather than being added together.
RevenueCatRevenueCat new customers · 28 daysApp User IDs first seen in the last 28 days, as RevenueCat's Overview counts them. The window is fixed by RevenueCat and ignores the widget's range. Aliased IDs count once.
PostHogPostHog new usersPerson profiles PostHog first created in the window. Anonymous visitors who are never identified do not create one, so this counts people PostHog can tell apart rather than every first visit.
- AmplitudeAmplitude new usersUsers whose first ever event Amplitude recorded in the window. A user is new on exactly one day, so these bars do add up to the headline. Days are your Amplitude project's timezone, so the figures match its own charts.
Questions
- How is Google Analytics new users calculated?
- GA4 newUsers: people whose first session fell in the window. Notch Metrics reports that number, unchanged, in the MacBook notch.
- Can I see Google Analytics new users over time?
- Yes. Google Analytics new users is bucketed daily, weekly and monthly, so the widget carries a sparkline alongside the headline figure, and a comparison against the previous window.
- What unit is Google Analytics new users in?
- A whole number.
- Which other sources report new users?
- Besides Google Analytics, Notch Metrics reports new users from RevenueCat, PostHog and Amplitude. Each provider defines the number its own way, so the widgets stay separate rather than being added together.
- What does it cost to put Google Analytics new users in the notch?
- $9 a month, or $49 a year, with every connector included and no per-integration charge. The seven-day trial needs no card, so you can see your own new users before deciding.