Google Search ConsoleGoogle Search Console average position in the MacBook notch
Average position is where your site sat in Google results, averaged over every impression, and lower is better.
Lower is better, which makes the sparkline read backwards
A move from 12.4 to 8.1 is an improvement, and the line goes down. That is the opposite of every other widget in the notch, so the metric is formatted with one decimal place and no compacting to make clear it is a rank rather than a count.
Averaged over impressions, across every query
The figure averages the position of the topmost result for your site on every impression it received. A single page ranking first for a term nobody searches and fortieth for a term everybody does will report somewhere in the middle, describing neither.
It also moves when nothing about your site changed. Ranking fifth for ten new long-tail queries pulls the average down even though every existing position held. Treat a shift as a prompt to look at the query breakdown rather than as a result in itself.
Search Console data settles over two to three days.
What Google Search Console average position means, exactly
Mean ranking position across impressions in the window, weighted by impressions the way Search Console's own overview is. Lower is better.
A whole number.
How the widget behaves
- Buckets
- daily, weekly and monthly
- Shape
- A figure with a sparkline
- Against last period
- Yes
- Fetched from
- www.googleapis.com, searchconsole.googleapis.com, oauth2.googleapis.com
Questions
- How is Google Search Console average position calculated?
- Mean ranking position across impressions in the window, weighted by impressions the way Search Console's own overview is. Lower is better. Notch Metrics reports that number, unchanged, in the MacBook notch.
- Can I see Google Search Console average position over time?
- Yes. Google Search Console average position is bucketed daily, weekly and monthly, so the widget carries a sparkline alongside the headline figure, and a comparison against the previous window.
- What unit is Google Search Console average position in?
- A whole number.
- What does it cost to put Google Search Console average position in the notch?
- $9 a month, or $49 a year, with every connector included and no per-integration charge. The seven-day trial needs no card, so you can see your own average position before deciding.