Google Search ConsoleGoogle Search Console click-through rate in the MacBook notch
Click-through rate is clicks divided by impressions, and the headline is not the average of the points.
A ratio over the window
The figure is computed across the whole window rather than by averaging each day's own ratio. A day with a thousand impressions and a day with ten carry their real weight, which is the correct behaviour and the reason the headline sits where the sparkline does not.
Why a falling CTR can be good news
CTR drops when a page starts ranking for broader terms. More impressions at worse positions means a smaller share of them convert, and the page is earning more clicks in total while the percentage falls. Always read CTR with impressions and average position beside it; alone it is the most misinterpreted number Search Console publishes.
CTR also falls when Google answers the query on the results page. That is outside your control and it is not a page quality problem.
The data settles over two to three days, like every Search Console figure.
What Google Search Console click-through rate means, exactly
Clicks divided by impressions over the window, rather than the mean of daily rates, which would weight a quiet day the same as a busy one.
A fraction, rendered as a percentage.
How the widget behaves
- Buckets
- daily, weekly and monthly
- Shape
- A figure with a sparkline
- Against last period
- Yes
- Fetched from
- www.googleapis.com, searchconsole.googleapis.com, oauth2.googleapis.com
Questions
- How is Google Search Console click-through rate calculated?
- Clicks divided by impressions over the window, rather than the mean of daily rates, which would weight a quiet day the same as a busy one. Notch Metrics reports that number, unchanged, in the MacBook notch.
- Can I see Google Search Console click-through rate over time?
- Yes. Google Search Console click-through rate is bucketed daily, weekly and monthly, so the widget carries a sparkline alongside the headline figure, and a comparison against the previous window.
- What unit is Google Search Console click-through rate in?
- A fraction, rendered as a percentage.
- What does it cost to put Google Search Console click-through rate in the notch?
- $9 a month, or $49 a year, with every connector included and no per-integration charge. The seven-day trial needs no card, so you can see your own click-through rate before deciding.