Google Search ConsoleGoogle Search Console impressions in the MacBook notch
Impressions count how often your site appeared in Google results, whether or not anybody scrolled far enough to see it.
Appearing is not being seen
An impression is recorded when a link to your site is present on a results page. For a result sitting at position thirty, that usually means nobody ever looked at it. Impressions therefore measure how much Google is willing to show you, not how much attention you got.
That makes impressions the leading signal of the three. New pages collect impressions before they collect clicks, and a page whose impressions are climbing while clicks stay flat is ranking better without ranking well enough.
The same lag, and the same gaps
Search Console settles over two to three days, so the newest buckets read low. Queries with very few impressions are withheld entirely for privacy, so the totals in any breakdown add up to less than the headline figure. A query missing from the data is not proof of no demand.
What Google Search Console impressions means, exactly
Times a result for the site was shown in the window. Two to three days behind.
A whole number.
How the widget behaves
- Buckets
- daily, weekly and monthly
- Shape
- A figure with a sparkline
- Against last period
- Yes
- Fetched from
- www.googleapis.com, searchconsole.googleapis.com, oauth2.googleapis.com
Questions
- How is Google Search Console impressions calculated?
- Times a result for the site was shown in the window. Two to three days behind. Notch Metrics reports that number, unchanged, in the MacBook notch.
- Can I see Google Search Console impressions over time?
- Yes. Google Search Console impressions is bucketed daily, weekly and monthly, so the widget carries a sparkline alongside the headline figure, and a comparison against the previous window.
- What unit is Google Search Console impressions in?
- A whole number.
- What does it cost to put Google Search Console impressions in the notch?
- $9 a month, or $49 a year, with every connector included and no per-integration charge. The seven-day trial needs no card, so you can see your own impressions before deciding.