RevenueCatRevenueCat active trials in the MacBook notch
Active trials are people inside a free trial right now, which makes this the earliest number in a mobile subscription funnel.
A snapshot, not a count of starts
The figure is how many trials are open at this moment, not how many began in the window. It rises when more people start trials and falls when they convert or lapse, so a flat number can hide a healthy flow in both directions.
Read it as a queue depth. A trial figure that doubles is a cohort arriving that will decide, one way or the other, within the trial length Apple or Google is enforcing.
Why it does not have a sparkline
RevenueCat reports the current state of the project rather than a daily series of it, so the widget shows the figure as it stands. For movement, put the active subscriptions widget beside it: trials falling while active subscriptions rise is conversion, and trials falling while subscriptions hold flat is not.
Store trial lengths differ, so a trial figure on a project shipping to both App Store and Play Store mixes two clocks.
What RevenueCat active trials means, exactly
Free trials active right now, including cancelled ones, until they convert to paid or expire.
A whole number.
How the widget behaves
- Buckets
- hourly, daily, weekly and monthly
- Shape
- A figure, with no sparkline
- Against last period
- No
- Fetched from
- api.revenuecat.com
Questions
- How is RevenueCat active trials calculated?
- Free trials active right now, including cancelled ones, until they convert to paid or expire. Notch Metrics reports that number, unchanged, in the MacBook notch.
- Can I see RevenueCat active trials over time?
- RevenueCat active trials is a snapshot of right now, so the widget shows the figure without a sparkline. The windows it accepts are 24 hours, 7, 30 and 90 days, and 12 months.
- What unit is RevenueCat active trials in?
- A whole number.
- What does it cost to put RevenueCat active trials in the notch?
- $9 a month, or $49 a year, with every connector included and no per-integration charge. The seven-day trial needs no card, so you can see your own active trials before deciding.