ShopifyShopify average order value in the MacBook notch
Average order value is sales divided by orders, and the headline figure is not the average of the points in the sparkline.
Why the headline and the chart disagree
Each point in the sparkline is that day's own ratio. The headline is the window's sales divided by the window's orders. A quiet day with one expensive order produces a very high point and contributes almost nothing to the headline, which is the correct weighting and the reason the two look inconsistent.
If you want the average of the daily ratios, that is a different number and it is not the one anybody means by AOV.
What moves it
Three things, and they call for different responses. Price rises move it evenly. Bundling and upsells move it for the orders that take them. A single wholesale order moves it for one day and then it falls back.
Place orders and sales beside it before acting on a change, because AOV rising while orders fall is a smaller, richer customer base rather than a win.
What Shopify average order value means, exactly
Sales divided by orders over the whole window. Each point is that day's own ratio, so the headline is not the average of the points.
An amount of money, held as integer minor units with an ISO 4217 code, so nothing is ever a rounded float.
How the widget behaves
- Buckets
- hourly, daily, weekly and monthly
- Shape
- A figure with a sparkline
- Against last period
- Yes
- Fetched from
- *.myshopify.com
This connector is in beta. It connects and returns numbers; the edges are still being worked on.
Questions
- How is Shopify average order value calculated?
- Sales divided by orders over the whole window. Each point is that day's own ratio, so the headline is not the average of the points. Notch Metrics reports that number, unchanged, in the MacBook notch.
- Can I see Shopify average order value over time?
- Yes. Shopify average order value is bucketed hourly, daily, weekly and monthly, so the widget carries a sparkline alongside the headline figure, and a comparison against the previous window.
- What unit is Shopify average order value in?
- An amount of money, held as integer minor units with an ISO 4217 code, so nothing is ever a rounded float. Amounts are reported in your Shopify account's own currency.
- What does it cost to put Shopify average order value in the notch?
- $9 a month, or $49 a year, with every connector included and no per-integration charge. The seven-day trial needs no card, so you can see your own average order value before deciding.