ShopifyShopify customers in the MacBook notch
Customers is the total ever recorded on the store, which makes it the one Shopify number that only goes up.
A lifetime total, not a window
Every other Shopify widget reports activity inside a window. This one reports the size of the customer list as it stands, so the window selector does not change it and the widget carries no sparkline.
It counts every customer record the store holds, including people who ordered once in 2021 and never returned. It is a measure of how many people have ever bought, not of how many still would.
What to place beside it
New customers, for the flow into this total. The ratio between the two over a month is roughly how fast the list is growing, and a large total with a thin flow is a store living on its past.
Deleted customer records are gone from this figure. Shopify removes them rather than marking them, so a GDPR erasure request reduces a number that otherwise never falls.
What Shopify customers means, exactly
Every customer record on the store right now, which is what the admin's Customers page counts. Shopify reports this as an estimate above ten thousand.
A whole number.
How the widget behaves
- Buckets
- hourly, daily, weekly and monthly
- Shape
- A figure, with no sparkline
- Against last period
- No
- Fetched from
- *.myshopify.com
This connector is in beta. It connects and returns numbers; the edges are still being worked on.
Questions
- How is Shopify customers calculated?
- Every customer record on the store right now, which is what the admin's Customers page counts. Shopify reports this as an estimate above ten thousand. Notch Metrics reports that number, unchanged, in the MacBook notch.
- Can I see Shopify customers over time?
- Shopify customers is a snapshot of right now, so the widget shows the figure without a sparkline. The windows it accepts are 24 hours, 7, 30 and 90 days, and 12 months.
- What unit is Shopify customers in?
- A whole number.
- What does it cost to put Shopify customers in the notch?
- $9 a month, or $49 a year, with every connector included and no per-integration charge. The seven-day trial needs no card, so you can see your own customers before deciding.