ShopifyShopify new customers in the MacBook notch
New customers are first-time buyers in the window, counted by when their first order was placed.
First order, not first account
Shopify records a customer when an order is placed, whether or not anybody created an account. The widget counts customers whose first order falls in the window, so somebody who browsed for a month and bought today is new today.
A customer who buys again later is not counted again. That is what separates this from the orders widget and what makes the pair readable: orders rising faster than new customers means your existing buyers are coming back.
The limit worth knowing
Shopify identifies a returning customer by email and by account. A shopper who checks out as a guest with a different email every time is a new customer every time, which quietly inflates this number on stores with no account requirement. Read the direction rather than the absolute figure.
What Shopify new customers means, exactly
Customer records created in the window. Shopify creates one at checkout, so a guest who buys twice counts once. Somebody who only signed up for the newsletter counts too.
A whole number.
How the widget behaves
- Buckets
- hourly, daily, weekly and monthly
- Shape
- A figure with a sparkline
- Against last period
- Yes
- Fetched from
- *.myshopify.com
This connector is in beta. It connects and returns numbers; the edges are still being worked on.
Questions
- How is Shopify new customers calculated?
- Customer records created in the window. Shopify creates one at checkout, so a guest who buys twice counts once. Somebody who only signed up for the newsletter counts too. Notch Metrics reports that number, unchanged, in the MacBook notch.
- Can I see Shopify new customers over time?
- Yes. Shopify new customers is bucketed hourly, daily, weekly and monthly, so the widget carries a sparkline alongside the headline figure, and a comparison against the previous window.
- What unit is Shopify new customers in?
- A whole number.
- What does it cost to put Shopify new customers in the notch?
- $9 a month, or $49 a year, with every connector included and no per-integration charge. The seven-day trial needs no card, so you can see your own new customers before deciding.