YouTubeYouTube ad revenue in the MacBook notch
Ad revenue is the advertising portion of your YouTube earnings, separated out from everything else the channel makes.
Ads only
YouTube's estimated revenue includes advertising, channel memberships, Super
Chat, Super Thanks and YouTube Premium watch-time revenue. This figure is the
advertising part alone, from the Analytics API's estimatedAdRevenue.
Keeping the two apart is worth a widget. A channel whose total revenue is flat while ad revenue falls is being carried by memberships, and that is a different business from the one the total implies.
Estimated, and it settles
Every YouTube revenue figure is marked estimated for a reason. It is adjusted for invalid traffic and for advertiser disputes after the fact, and the last few days of any window move. The month closes properly only once YouTube finalises it, which is usually well into the following month.
Amounts are reported in your AdSense account's currency, as integer minor units. Buckets are Pacific Time.
What YouTube ad revenue means, exactly
YouTube Analytics estimatedAdRevenue: the advertising part of estimated revenue alone, with YouTube Premium earnings excluded. Also subject to month-end adjustment.
An amount of money, held as integer minor units with an ISO 4217 code, so nothing is ever a rounded float.
How the widget behaves
- Buckets
- daily, weekly and monthly
- Shape
- A figure with a sparkline
- Against last period
- Yes
- Fetched from
- youtubeanalytics.googleapis.com, www.googleapis.com, oauth2.googleapis.com
Questions
- How is YouTube ad revenue calculated?
- YouTube Analytics estimatedAdRevenue: the advertising part of estimated revenue alone, with YouTube Premium earnings excluded. Also subject to month-end adjustment. Notch Metrics reports that number, unchanged, in the MacBook notch.
- Can I see YouTube ad revenue over time?
- Yes. YouTube ad revenue is bucketed daily, weekly and monthly, so the widget carries a sparkline alongside the headline figure, and a comparison against the previous window.
- What unit is YouTube ad revenue in?
- An amount of money, held as integer minor units with an ISO 4217 code, so nothing is ever a rounded float. Amounts are reported in your YouTube account's own currency.
- What does it cost to put YouTube ad revenue in the notch?
- $9 a month, or $49 a year, with every connector included and no per-integration charge. The seven-day trial needs no card, so you can see your own ad revenue before deciding.