YouTubeYouTube likes in the MacBook notch
Likes are the count over the window, and they are the cheapest engagement signal a viewer can give.
Gross, over the window
The Analytics API returns likes added in the window, bucketed by Pacific day. It is a gross figure: a viewer who likes a video and later removes the like is counted here and the removal is reported separately as a dislike event rather than being netted off.
What it is useful for
Likes track how a video landed, faster than watch time does and far faster than subscribers. A video with normal views and unusually high likes has hit something, and that is the signal worth acting on while it is still fresh.
The useful form is a ratio. Likes divided by views over the same window normalises for reach, so put the views widget beside this one. A ratio that drops while views climb means a video found a bigger audience that cared less.
What YouTube likes means, exactly
YouTube Analytics likes across the channel's videos in the window.
A whole number.
How the widget behaves
- Buckets
- daily, weekly and monthly
- Shape
- A figure with a sparkline
- Against last period
- Yes
- Fetched from
- youtubeanalytics.googleapis.com, www.googleapis.com, oauth2.googleapis.com
Questions
- How is YouTube likes calculated?
- YouTube Analytics likes across the channel's videos in the window. Notch Metrics reports that number, unchanged, in the MacBook notch.
- Can I see YouTube likes over time?
- Yes. YouTube likes is bucketed daily, weekly and monthly, so the widget carries a sparkline alongside the headline figure, and a comparison against the previous window.
- What unit is YouTube likes in?
- A whole number.
- What does it cost to put YouTube likes in the notch?
- $9 a month, or $49 a year, with every connector included and no per-integration charge. The seven-day trial needs no card, so you can see your own likes before deciding.