RevenueCat MRR and trials on your Mac

Notch Metrics2 min read

App subscriptions live behind two stores and one dashboard. RevenueCat unifies the stores. The dashboard is still a tab.

How do you watch RevenueCat without opening it?

Notch Metrics renders the figures in the MacBook notch. Collapsed, a thin strip. Hover the camera housing and it expands over whatever you were doing. Move away and it folds back to the shape it had.

What RevenueCat reports

Number What it is
MRR RevenueCat's own MRR for the project
Revenue Gross, before store commission and tax
Active subscriptions Paid, trials excluded
Active trials Free trials running right now
New customers First seen in the last 28 days
Active customers Contacted RevenueCat in the last 28 days

Notch Metrics reads MRR from RevenueCat's own overview endpoint rather than recomputing it, so the notch and the RevenueCat dashboard agree. Reporting a second opinion on somebody else's headline number is how two screens in the same company end up disagreeing about the business.

Two things that are not obvious

Revenue is gross. Before Apple's and Google's commission, and before tax. What reaches your bank is meaningfully less, and the gap depends on which store and which year of the subscription.

The customer windows are fixed at 28 days. RevenueCat computes new and active customers over its own 28-day window on the Overview, and that window ignores whatever range you set on the widget. The new customers and active customers pages say so plainly, because a widget that silently ignores its own range control is worse than one that explains why.

Trials beside subscriptions

Active trials is the earliest number in a mobile subscription funnel. It is a snapshot of how many people are inside a free trial right now, not how many started one in the window.

Place it next to active subscriptions and the pair reads properly: trials falling while subscriptions rise is conversion, and trials falling while subscriptions hold flat is not.

Connecting

A RevenueCat v2 secret key and a project id. What the connector asks for. The key is encrypted on the server with a key unique to that one connection, so the Mac app never holds it.

Alongside everything else

Revenue also comes from Stripe, Polar, Paddle, Dodo Payments and Lemon Squeezy. Every source.

Apple silicon, macOS 14 and later. Seven days with no card, then $9 a month or $49 a year. Download Notch Metrics.

  • revenuecat
  • mrr
  • mac

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Questions

How do I see RevenueCat MRR on my Mac?
Install Notch Metrics, connect RevenueCat on the web with a v2 secret key and a project id, and place the MRR widget in the MacBook notch. Hover the camera housing and the figure is there.
Is RevenueCat revenue net of Apple and Google commission?
No. The revenue figure is gross, before store commission and before tax. What reaches your bank is meaningfully less, and the gap depends on which store and which year of the subscription.
Why do RevenueCat new and active customers ignore the widget's range?
Because RevenueCat computes them over a fixed 28-day window on its Overview, and that window is not configurable. The metric pages say so rather than letting a range control appear to work when it does not.
What is the difference between RevenueCat active subscriptions and active trials?
Active subscriptions counts paid subscriptions, including ones cancelled or in a grace period until they expire, with trials excluded. Active trials counts free trials running right now. Placed together, trials falling while subscriptions rise is conversion.
Does Notch Metrics compute its own RevenueCat MRR?
No. It reads RevenueCat's own MRR from the project overview, so the notch and the RevenueCat dashboard agree rather than offering a second opinion on somebody else's headline number.