PaddlePaddle churned subscriptions in the MacBook notch
Churned subscriptions are Paddle subscriptions that ended in the window, and Paddle's status model has more than one way to get there.
Cancelled, paused and past due
Paddle subscriptions move between active, trialing, paused,
past_due and canceled. Only canceled is counted here. A paused
subscription is not churn: the customer intends to come back and Paddle will
resume billing. A past-due one is a failed payment in retry, and treating it
as churn would double count when it either recovers or cancels for real.
That distinction matters more on Paddle than on most providers, because dunning runs for a while before a subscription is finally cancelled. Your churn figure therefore lags the payment failure that caused it.
A count, not a rate
This is subscriptions lost, not a percentage. Put it beside new subscriptions to read net movement, and beside MRR to see whether the ones you lost were the ones that mattered.
What Paddle churned subscriptions means, exactly
Subscriptions whose canceled_at falls in the window. Paddle cannot filter subscriptions by date, so the whole list is read and bounded.
A whole number.
How the widget behaves
- Buckets
- daily, weekly and monthly
- Shape
- A figure with a sparkline
- Against last period
- Yes
- Fetched from
- api.paddle.com, sandbox-api.paddle.com
Churned subscriptions from other sources
Notch Metrics reports churned subscriptions from 2 other sources. Each defines it its own way, so the widgets stay separate rather than being added together.
Questions
- How is Paddle churned subscriptions calculated?
- Subscriptions whose canceled_at falls in the window. Paddle cannot filter subscriptions by date, so the whole list is read and bounded. Notch Metrics reports that number, unchanged, in the MacBook notch.
- Can I see Paddle churned subscriptions over time?
- Yes. Paddle churned subscriptions is bucketed daily, weekly and monthly, so the widget carries a sparkline alongside the headline figure, and a comparison against the previous window.
- What unit is Paddle churned subscriptions in?
- A whole number.
- Which other sources report churned subscriptions?
- Besides Paddle, Notch Metrics reports churned subscriptions from Stripe and Polar. Each provider defines the number its own way, so the widgets stay separate rather than being added together.
- What does it cost to put Paddle churned subscriptions in the notch?
- $9 a month, or $49 a year, with every connector included and no per-integration charge. The seven-day trial needs no card, so you can see your own churned subscriptions before deciding.