StripeStripe churned subscribers in the MacBook notch
Churned subscribers are cancellations in the window, counted by when the subscription ended rather than when somebody clicked cancel.
Cancelled, not expiring
Stripe has two shapes of cancellation. One ends the subscription immediately.
The other sets cancel_at_period_end, leaving the subscription active until
the paid period runs out. Notch Metrics counts a subscription when it
actually ends, so somebody who cancels today on an annual plan appears in
this number next year.
That is the honest bucket for a churn figure, and it is the one that lines up with the active subscribers widget. It also means today's churn count tells you nothing about today's cancellations, which is a real limitation.
A count, not a rate
This is the number of subscriptions lost, not a percentage. For a churn rate, divide by the active subscribers at the start of the window, which is a calculation the notch deliberately does not do: the denominator everybody means by "churn rate" differs by company, and guessing which one you meant would produce a number you could not defend.
What Stripe churned subscribers means, exactly
Subscriptions cancelled in the window, bucketed by cancellation time.
A whole number.
How the widget behaves
- Buckets
- daily, weekly and monthly
- Shape
- A figure with a sparkline
- Against last period
- Yes
- Fetched from
- api.stripe.com
Churned subscribers from other sources
Notch Metrics reports churned subscribers from 2 other sources. Each defines it its own way, so the widgets stay separate rather than being added together.
Questions
- How is Stripe churned subscribers calculated?
- Subscriptions cancelled in the window, bucketed by cancellation time. Notch Metrics reports that number, unchanged, in the MacBook notch.
- Can I see Stripe churned subscribers over time?
- Yes. Stripe churned subscribers is bucketed daily, weekly and monthly, so the widget carries a sparkline alongside the headline figure, and a comparison against the previous window.
- What unit is Stripe churned subscribers in?
- A whole number.
- Which other sources report churned subscribers?
- Besides Stripe, Notch Metrics reports churned subscribers from Polar and Paddle. Each provider defines the number its own way, so the widgets stay separate rather than being added together.
- What does it cost to put Stripe churned subscribers in the notch?
- $9 a month, or $49 a year, with every connector included and no per-integration charge. The seven-day trial needs no card, so you can see your own churned subscribers before deciding.